Overview
Since Fall 2024, I’ve worked as the Graphic Designer for the Recreation and Wellness Center at Quinnipiac University.
In this role, I’m responsible for creating all digital, print, and social media graphics for the fitness center, along with several of its departments, including the Fitness Center, Outdoors, Club Sports, Intramural Sports, and the Wellness organization.
My work is seen across all three Quinnipiac campuses, from social media to digital screens to printed materials. The goal is to create a consistent, engaging visual presence that promotes events, increases awareness, and gets students involved.
Opportunity
RecWell isn’t just one program; it’s a collection of different groups, each with its own audience and goals.
This creates a few challenges:
Multiple departments with different messaging
A high volume of events and promotions
Content is being displayed across multiple platforms
A need for consistency across everything
The opportunity was to take the existing university branding and build a strong, recognizable social and promotional identity that could scale across all of these areas.
Fitness Center Graphics
My Role
Title: Graphic Designer
Timeline: Fall 2024 – Present
Tools: Adobe Photoshop, Adobe Illustrator
Responsibilities
Designed all social media, digital, and print graphics
Created content for multiple departments (Fitness Center, Outdoors, Club Sports, Intramural Sports, Wellness)
Built and maintained a cohesive social media design system
Designed for Instagram, digital screens, printed materials, and in-app banners
Produced high-volume content on a consistent schedule
This role requires balancing creativity with structure, especially when designing for multiple departments at once.
1. Building a Social-First Design System
While Quinnipiac provided the base brand, I built out the social media and promotional identity from scratch using those assets.
This included:
Creating consistent layout systems for posts and promotions
Establishing typography and hierarchy for readability
Developing a visual style that works across both digital and physical formats
The goal was to make everything feel connected, no matter where it appeared.
Strategy & Execution
2. Designing Across Multiple Platforms
One of the biggest parts of this role is adapting designs for different environments.
I regularly design for:
Instagram (primary platform)
Digital screens across all three campuses
Printed flyers and posters
In-app banners within the RecWell system
Each platform requires a different approach, especially when it comes to scale, readability, and how quickly information needs to be understood.
3. Managing High-Volume Content
Recreation & Wellness runs events constantly, which means there’s always something new to promote.
I design:
Event promotions
Fitness and wellness campaigns
Club and intramural sports content
Informational and awareness graphics
To keep up with this, I rely on structured layouts and repeatable systems that allow me to move quickly while keeping everything consistent.
4. Creating Branding that has Department Flexibility
Each department has a different tone:
Fitness content is more high-energy and performance-driven
Wellness content is calmer and more informational
Club and intramural sports content is more competitive and team-focused
The challenge is letting each of these feel different while still clearly being part of the same overall brand.
Key Project: 1000/500lb Club
One of the biggest events I worked on was the 1000/500lb Club, a strength-based challenge within the fitness center.
For this project, I:
Created the full visual identity for the event
Designed logos and branding elements
Produced all social media and promotional graphics
Designed custom merchandise, including t-shirts and water bottles
Participants who reached 1000 lbs. (and 500 lbs. for a secondary tier) received custom items, which made branding an important part of the experience.
This project stood out because it went beyond digital; it connected branding, physical products, and in-person participation into one cohesive experience.
Design Considerations
Clarity & Speed
Students often see content quickly, walking by screens or scrolling, so designs needed to communicate fast.
Consistency at Scale
With a high volume of content across multiple departments, maintaining a unified look was critical.
Platform Adaptability
Designs had to work just as well on a phone screen as they did on large campus displays.
Engagement
The goal wasn’t just to inform, but to get students to actually participate.
Impact
Graphics displayed across all three Quinnipiac campuses
Consistent visual identity across multiple departments and platforms
4,600+ followers on the RecWell Instagram
Increased visibility and promotion for events and programs
Beyond metrics, this role helped create a more professional and cohesive brand presence for Recreation & Wellness as a whole.
Outdoors and Intermural Graphics
Reflection
This role has been one of the most valuable experiences for me because of the volume and variety of work.
It’s helped me:
Design at scale across multiple platforms
Build and maintain a brand system over time
Adapt visuals for different audiences and departments
Work efficiently without losing quality
It also showed me how much impact design has in everyday environments. Something as simple as a screen graphic or Instagram post can directly influence whether someone shows up to an event.